It’s gone over 2 years since Nominet initiated the short .UK domain auctions. Affiliate Specialist decided to dig into what’s been done with some of the shortest domains in .UK, 1 character .CO.UK domains. There are 26 letter combinations in the English alphabet and here is a short analysis and review of what has been done with the names.
Redirects among 1 character .UK domains
301-redirects seems to be common, probably to make it quick and easy to enter the website. ‘Owning’ the actual letter can also be useful from a trademark and branding point of view.
a.co.uk to http://www.alpinestars.com/
k.co.uk to http://www.pkaye.co.uk/
m.co.uk to http://www.merck.de
q.co.uk to http://www.qthemusic.com/
s.co.uk to http://www.xyzinvest.com/contact-us/
x.co.uk to http://www.britishmoney.com/
z.co.uk/ to http://www.zurich.co.uk
Stats: 7/26, or about 27 pct are redirected to another website.
Any proper sites developed?
Not many owners have done great websites on their 1 character domains, unfortunately. However, it might take a few years to get going with major projects. Here are what seem to be at least the first versions of 1 character .UK domains:
http://b.co.uk/ – Best companies: The workplace engagement specialists.
http://i.co.uk/ – Claims to be the smallest short .UK domain and apart from that, not very interesting site (yet).
Update*: http://v.co.uk/ – Virgin finally launched a beautiful website under a very memorable domain.
Stats: 3/26 is developed into websites, about 11.5 pct of all 1 letter domains.
1 letter .CO.UK domains for sale, parked or in development
Quite a few super short .UK domains might be up for sale or partnerships; about 10 of them. c.co.uk, f.co.uk, g.co.uk, j.co.uk, n.co.uk, o.co.uk, p.co.uk, r.co.uk, u.co.uk and w.co.uk
Stats: 10 out of 26 one character domains are either parked, for sale or currently in development (about 38.5 pct).
Inactive 1 character domains
Seven domains (27 %) of the 1 character domains are still not even active. When typing any of the following names into your browser, it doesn’t lead anywhere, totally dead. Sorry, but it’s a not using valuable domain names in a better manner.
d.co.uk, e.co.uk, h.co.uk, l.co.uk, t.co.uk, y.co.uk
Stats: 6/26, or about 23 pct are redirected to another website.
Developed 1 letter .ME.UK domains (UPDATE)
People don’t develop 1 character domains as quick or frequently as 2 characters it seems. I’m surprised that so many premium domains owners don’t even bother to do a redirect.